Engage individuals living a plant-based lifestyle in an “idea crowd-sourcing” initiative and challenge:
- Define, ratify and adopt a standardized “vegan/ vegetarian / plant based lifestyle lexicon.”
- Change existing dialogs to present the plant-based lifestyle in a positive manner in order to enhance the evolution to the lifestyle.
- Help organize individuals living a plant-based lifestyle to leverage their collective influence over social, political and business institutions.
Sunday, May 19, 2013
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